Assignment 4- Save This/That: Design Ideas
Tuesday, October 9, 2007
Save this/ that is an assignment where we could decide what we want to save or protect and do a poster design on it. There are of course very common ideas around; from green ideas like save the rainforest, protect the earth to other issues such as protect yourself from AIDs. I wanted something out of the box, perhaps a tagline that will catch attention or stay in people's mind for a period of time.
Thus, an idea strike me one night. It hit me as a tagline, a slogan for a campaign that I could design the poster for.
"Protect the Right to Love"
Love, a concept that people can seek for for the entire lifetime and still not understand. And why protect it? Because of the discrimination that people faced when they declare their love for something non-conventional. Yes, I am talking about homosexuals.
So, based on this theme, I brainstormed for ideas. Gay pride campaigns often showcase happy people, being comfortable being themselves, with their partners. One example is this poster that I found while researching for ideas for this poster.
Picture taken from Pete's Birmingham Gig Guide ( link )
The common theme with the excessive use of purple and pink colour is constantly used on gay pride campaign posters. Intimacy between the couples are also shown explicitly through their actions and poses.
However, I wanted to do a poster that conveys the message without employing such elements. The poster can be used to even teach younger children about not discriminating homosexuals and let them be aware of what is happening in the current world.
Therefore, I created a simple poster with a setting of a table with 3 paper dolls. Two of the male blue coloured paper dolls will have a perfect heart shape created when their hands joined but the heart is torn apart and the blue paper doll is forced to be stuck to a pink female doll with tape. This shows how much society is not aware of the torment these homosexuals are going through, tearing their hearts apart, and forcing them to conform to the society's norm of heterosexual marriage.
This is the draft that I presented in class :
Posted bymadguitarist at 3:11 AM
Labels: save this that poster